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Ways to Promote Products at Conventions

Whether you have traveled to the convention or have a tight budget, you may be limited to bringing one product for display. Even without your products on hand at the event, there are still ways to showcase them and gain the interest of the attendees. Here are some tips on how to make the most of your trade show displays when you have are little or no products with you.

Include Them in Your Graphics

Print no more than 3 large photos of your products on your trade show graphics. This will allow your audience to clearly see every feature on these items. Along with the photos, include a short list of benefits the consumers will get from purchasing your merchandise. The graphics on your main trade show booths should be simple and clutter-free to avoid overwhelming attendees with too much information. If you feel there is more information or photos you would like to display, use banner stands along side your larger portable display to relay any additional information.

Hands-on Demo

If you only have one product with you, why not use it for a demonstration? Show your trade show exhibit visitors exactly what makes your items different from your competitors and even give them the chance to try it out for themselves. Not only will they walk away from your trade show display remembering your company, but it will build their confidence in your products by showing them how to use them. When they are ready to make a purchase, they will remember the experience they had at your convention booth.

Display Videos or Presentations

If it is impossible to bring one product with you, presenting a video will help your audience visualize it. The video should contain someone using it, as well as an up close look at what makes it special. Another way to draw in a crowd at your trade show booth is to hold a presentation. Either hire a speaker or use one of your employees to discuss the reasons why people should buy your product, as well as having a Power Point Presentation with photos of the merchandise. Effectively display a presentation or video by attaching plasma monitors to your portable displays; they are inexpensive, yet have a sleek and eye-catching design and are the trend now.

Just describing your items to the attendees isn t enough to gain their interest in doing business with you; however it isn t always easy to bring several products. Hopefully these tips will give you some some good ideas on how to make your products the star of your trade show exhibit and still be within your limitations.

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.