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Planning Tips for Generating Quality Leads

Planning Tips for Generating Quality LeadsGetting the right number of quality leads is no easy feat. It takes time, energy, and determination to get the results you want. The best way to get these results is through a proper lead generation plan. Follow these tips to get the most out of trade show exhibits.

Whatever your reason for exhibiting, chances is getting leads and sales are at the top of your list. If you have been to expos in the past and got miniscule results, it most likely had nothing to do with your tight budget, display exhibit design, and giveaways. One aspect that is often forgotten about is a little thing called a plan. Planning is essential if you want to generate a good amount of leads from the event, increasing your ROI. Here are some planning tips for your upcoming events to make sure your booth is well worth the time and money invested into it.

Determine a Lead Number

Go over your trade show expenses to determine how many quality leads you will need to get in order to make the event worth your time. As tempting as it may be to try to get as many leads as possible, getting quality leads is more important than quantity. Ask the right questions to verify the interest level of attendees and whether they would qualify as a lead or not.

Train Your Staff

As I mentioned before, asking the right questions is critical to determining which attendees would be great leads. Train your employees on how to approach, answer questions, and get the lead. Also, they should know how to ask the right questions to find out what problem the attendee needs a solution for in order to decide if your products or services could fix it.

Hold a Staff Meeting

Clue everyone in on what your lead goal is, as well as what their individual goals should be. Make sure everyone is on the same page and knows what is expected from them at the show in order to achieve your lead number goal.

Pre-Show Promotions

Get the word out about your show booth through social media, your blog, or other marketing mediums to help drive more traffic to your booth. In these promotions, be specific by informing your audience who you are and what they can expect to see at your booth, whether it s a new product that just launched, a contest, a presentation, product demonstration, or anything else that may get raise their interest level.


So many exhibitors fail to follow up after the show, letting all of their planning and efforts go to waste. Without this final step in converting leads to sales, you can bet that you will not accomplish your goals at the show. Send out a thank-you card or give them a phone call asking if they have any further questions about your products or services. Also, make sure to give them your contact information if they do have any further questions or comments.

These are just a few planning tips that will help you obtain the perfect amount of leads, making your time and money well worth it at the event.

What other planning tips would you add to this list?

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

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We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.